Since the dot com bubble in the early 21st century Internet is one of the most dominated technologies that have spread to almost all corners of this digital world. Making websites and promoting them via regular blog is the trend most companies are following for the last decade.
Content Management System (CMS) provides the right architecture and backend development for making quicker websites. WordPress is surely the most popular among all best cms for SEO, frameworks, and custom platforms used for developing websites. Around 24% of all the websites built their backend is managed by WordPress only. One of their chief component that WordPress is their compatibility with the best CMS SEO(Search Engine Optimization) i.e. promoting your websites in this highly competitive digital marketing. It is the best website platform for SEO
Let us tell you in brief about what we are going to deal with in this post: Why WordPress is the best SEO platform.
- Permalink
- Special SEO plugins
- Meta information
- Categories and tags
- Image optimization
- Automatic pinging
- No loading time
- Easily integrate social media platforms
- Provide best user experience
- Easy Google Analytics and Webmaster integration
Why WordPress is Best CMS for SEO
There would be no surprise if we say that why many of the experts claim WordPress good for SEO. WordPress is significantly one of the best CMS platforms. Here are the reasons why we suggest WordPress as the best site for SEO.
1. Permalink Structure:
URL structure is one of the most important factors for on-page optimization and this comprehensive CMS allows easily switching their URLs structure as post name. Although the default permalinks are number-based, you can change their structure. Here is how you can do that:
- You have to go to WP admin.
- These links can be created in the ‘Custom Structure’ field in settings options.
- You can create the links using “tags” which can be seen in the URL. These tags can be a day, year, month, hour, minute, post name, ID, etc.
- If you don’t want to create a custom URL then you can choose the present option.
- Then settings to permalink to make it how you want to display your URL structure.
An important factor to note here is that you can put keywords into the URL with the help of word press. This feature helps you in not only get a comprehensive and optimized URL but also helps in reaching the top of SERP. Apart from this, you can also increase the CTR (click-through rate) of your post. You can even add interlinks easily with the help of word press.
2. Special SEO Plugins:
There are many best SEO plugins available that are a must for almost every WordPress site as they provide the right space for adding all the on-page information like title, description, and smooth integration with Google Webmaster and Google Analytics respectively. Here are some of the best cms SEO plugins provided by WordPress.
2.1. Yoast SEO
It is very simple to optimize SEO and the website using this plugin. This is the reason why it is a much-downloaded plugin. It helps in:
- Optimizing content having a focus keyword
- Helps create content that can be read by search engines.
- Helps in making the content better by suggesting the improvement of readability score.
- You can customize the “Meta description” and “SEO Title”
2.2. Rank Math
Rankmath is another SEO plugin that helps in WordPress. It helps to optimize the content and provide the best suggestions for better search engine optimization.
- Helps in customizing important SEO settings easily
- This is fully compatible with both WordPress and classic editor.
- It helps in measuring and tracking keyword ranking which helps in your SEO success.
2.3. All in One
All-in-One WordPress plugin is another plugin for SEO that makes the SEO work easy and it is designed in such a way that can help a non-technical person also.
- The features for social networks, images, and other options are one of the best in this plugin.
- You can use features like local SEO, social media integration, RSS content, etc.
- You can optimize this SEO plugin without having any knowledge about website coding.
3. Customized Title and Meta Information:
These two combine together to give the first impressions of your post or page in the search rankings. Title and Meta description can be added differently for each post giving the content custom information to search engines respectively. Combined with the best SEO plugin for WordPress they gave the option to add this information right after you have written content. Also by default, the title of the post is used as a title in the page’s impressions on the Search engines.
3.1. Benefits of these features are:
- It increases the CTR of your post as search engines can view it.
- With customized metatags and SEO titles you can easily convey what your content is all about.
- The keywords used in meta tags help you to rank.
- It helps the search engine to interpret the relevance of your site and also improve it.
With WordPress SEO like Yoast, you can add meta tags to your post in a matter of just a few minutes.
Also Read = 21 Sure Short Tips to Increase Website Traffic ( #7 Will Blow Your Mind)
4. Categories, Tags, and Archive:
WordPress offers inclusive options to group your posts in a collective manner to optimize SEO and to improve the user experience as they can visit the site for information usefully. Tagging similar words and unique phrases that are based on your content is another best SEO website unique benefit that WordPress gives which makes WordPress good for SEO. Add only two or three max to specific posts rather than bulking them with more keywords. Each month and yearly content is archived and you can customize the design, title, Meta as well as give unique web layouts to entice a more user-friendly nature to your website.
4.1. With this feature you can
- Easily navigate the website and locate the content in it.
- You can assign a page to each new category created.
- Locate certain pieces in content with tags.
5. Image Optimization:
There is indeed no doubt why WordPress is a top SEO platform. With the Image optimization technique provided by WordPress, you can make your content more interesting and attractive. Here are ways by which you can optimize images with WordPress.
- You can add keywords to the image description and will help search engines recognize your website.
- When you add an image to your specific post there are clear options to add image title and alt text which are considered positive signals as on-page factors.
- To speed up the page loading time you can even resize the image in WordPress.
6. Automatic Pinging:
WordPress uses an automatic built-in ping function to let Search Engines know about updates on your websites making your new posts to get indexed as soon as possible.
6.1. The WordPress Plugin Pingler
It is free and does the task of pinging every new post you make on your website on the search engines. This is a helpful feature that improves your leads and position in SERP.
7.No loading time
No user wants to wait for the page to load. It is only irritation and frustration that users end up with. When the user is using their mobile phone, page loading speed becomes an important factor for the rankings in search engines like Google. If your website takes a long time to load then it brings you down on the search engine result page. There are different best SEO plugins for WordPress like:
7.1. WP-Optimize
This is a speed optimization plugin that clears the databases, compresses the image, caches the site, and hence lowers the loading time.
7.2. Short Pixel Image Optimizer
With the help of this plugin, you can compress your images PDF documents that resulting in lowering up the loading time.
8. Easily Integrate Social Media Platforms:
WordPress is a top SEO platform that easily helps in integrating other software tools. With social media emerging today as a leading platform to contribute to pushing ranking and generating leads, WordPress becomes the tool using which you can conduct your social media campaigns. But how does it help your brand?
8.1. Create buttons
It helps you create customized buttons for blogs. This enables the readers to share your content pretty easily.
8.2. Social media feed
With WordPress, you can add a social media feed to your website as well.
These are the main five SEO benefits that WordPress offers to its websites. Along with these related content, plugins allow better internal linking which is a considerable factor for on-page SEO. GZip compression, CSS & JS files compression, Caching control, CDN, optimizing image sizes can be controlled in better which results in faster website loading which most of the Search Engines prefer.
9. Provide Best User Experience
WordPress is one of the most popular and used platforms on the internet mainly because it is very user-friendly. The purpose of WordPress is to make your work easy for creating a website. Following are some of the benefits of WordPress:
9.1. Different Kinds of Plugins
There are different types of plugins like Yoast WordPress SEO, WP forms, shared counts, broken link checker, etc, available in WordPress for a specific purpose. It helps the user to choose its requirements according to its website.
9.2. Different types of Themes
WordPress provides lots of different types of themes to choose from according to the user’s choice and need. A user can choose a simple version of a specially designed theme for a particular niche.
9.3. Secondary Toolbars
Many users face problems with confusing toolbars during publishing an article or optimizing blog posts. WordPress solves these problems by providing a dedicated toolbar for a certain group of actions. These secondary toolbars present lots of functionality to add to an article while publishing. There are lots of options in the element functions as well.
Here are all the reasons why WordPress is the best website platform for SEO. Along with these related content, plugins allow better internal linking which is a considerable factor for on-page SEO. GZip compression, CSS & JS files compression, Caching control, CDN, optimizing image sizes can be controlled better which results in faster website loading which most of the Search Engines prefer.
10. Easy Google Analytics and Webmaster integration
Google analytics and webmaster (Google search console) integration is very easy to use. There are no complex methods like other platforms. You can analyze and keep track of traffic and different data easily with google analytics and webmaster integration. With these tools, you can easily solve common issues and maintain the proper data of your website. You can see your website’s real-time matrix, traffic, and also integration is easy with google analytics and google search console.
Conclusion
WordPress is the most used best cms for SEO platform by many brands for developing their websites and increasing their ranks and leads. It is user-friendly and a very easy to handle and use platform.
AP Web World is a complete Digital Solutions Company with SEO specializations that can create a whole new online experience for your company for the long-term success of businesses. We are available for 24×7 communication for guidance and consultations regarding queries & support for our clients. If you need SEO and WordPress then you can get in touch with u.
Also Read = How Long Does SEO Take