What is SEO and How It Helps to Grow Your Business

What if millions and millions of people are searching for what you have to offer, but they can’t even find you because your business is buried deep in the online world? If that’s your condition, you need SEO for Business! It’s a bright and big neon board flashing in the digital world, making everyone know, you have the answer to what people have been looking for.

This blog will unravel the magic of SEO and show you how it can become the secret weapon for attracting customers along with boosting business growth.

Some Facts

Search Engines still generate 90% of the web traffic.
Around 57% of marketers in B2B SEO generate the most amount of leads when compared to traditional forms of marketing.
81% of users do their full homework before committing any kind of big purchase.
64% of searchers depend directly on Search engines like Bing or Google and decide whether to buy something or not.

These numbers say something. It’s how effective the internet is, if you know how to use it and take advantage of it. With SEO trends, things can change and your business can skyrocket, but what is SEO first, let’s look at that.

What is SEO?

To do SEO first you have to understand it first. The full form of SEO is Search Engine Optimization. Think of SEO as a way to make your website rank higher in search engine results. Search engines like Google, Bing, etc use complex and deep algorithms to show the most related websites at the top. SEO helps you through your website check all the most important boxes for these algorithms, so you can appear on the highest ranking or the first page.

One aspect of SEO is through keywords and you can help with the targeting through it.

For example, if you sell clothes for women, you can target different keywords like “top for women” and “ red shirt for women” etc.

Types of SEO

There are generally three main types of SEO. These SEO types are differentiated based on the use case and the way they are implemented for Search Engines and content as well.

On-Page SEO

This type of SEO directly focuses on content and structure optimization of your website, making it clear and search engine friendly as well.

Off-page SEO

This type of SEO directly relies on building the reputation of a website through the use of high-quality links from different websites. Think of these as recommendations from different trusted sources in the online world.

Technical SEO

This type of SEO ensures that any technical aspects of the website are running perfectly, making the search engines easily crawl your content. Technical SEO checks for the technical of the websites and how the website language and other factors are working for Search Engines.

Know More: Future of AI in SEO

How do search engines work?

Search engines are just like detectives but in an online space. They are constantly crawling the online space, indexing, and understanding what exactly the website is all about. They use many types of information to deliver the most exact match according to your search query. Through SEO for Business, you can climb higher in search rankings for the search engines.

Understanding Search Engines with Examples

Crawling:
- Example: Imagine a spider crawling across a web. Similarly, search engines send out “spiders” (bots) to browse the internet and Find new and updated content.
Indexing:
- Example: Once the spiders find new content, they categorize and store it in a massive database, so it can be quickly retrieved when needed.
Ranking:
- Example: Consider ranking as a competition. The search engine evaluates which pages are most relevant to your search query and ranks them accordingly.

Why SEO is Important for Your Business

Simply, SEO is important because of many reasons. Some of these major reasons are Boosting of visibility of brand to attract higher and better quality leads. This also builds brand credibility and much more. Let’s look them one by one:

Boost Your Visibility

When you rank high in SERP ( Search Engine Result Pages), you are primarily putting your business ready for a big audience that’s actively searching for what you offer.

Attracts High-Quality Leads

SEO helps you get the right audience. People searching for products that you provide are already in the interest base, making the job of sales conversion much easier.

Builds Brand Credibility

Ranking up and high in Search Engine Results Pages builds trust among users and also helps you position yourself at the top of that industry.

Cost-Effective Marketing

SEO is much more effective than paid advertising, and provides long-term traffic to help save a company’s financial resources and be budget-friendly as well.

How Can SEO Boost Your Business Growth?

Increased Website Traffic

SEO for Business can drive more visitors to your website, which means a better possibility of customers. Here’s a fun fact, according to Search Engine Journal, organic traffic from a search Engine accounts for more than 53% of all over website traffic. That’s a huge chunk of customers that you can be missing without a good SEO.

Improved Conversion Rates

By having better and more qualified leads who are interested in what you provide, you can straight away see a rise in conversions ( Means visitors who are more likely to make a purchase). Studies have indicated that the best organic search result can have around 31.20% CTR or Click Rate. SEO can help you get that top spot in search engines.

Enhanced Brand Awareness

Better ranking in search engines can increase your business visibility online, leading to higher brand recognition. A survey done by Moz states that around 64% of marketers accept that SEO is highly impactful, and a great digital marketing strategy from the best digital marketing company for increasing brand awareness.

Stay Ahead of the Competition

With a great SEO for business strategy, you can easily outrank competitors and capture a massive chunk of that market. Here is a stat to prove that: Just SEO can help you gain around 20% of website traffic from your competitors if implemented perfectly.

5 Key SEO Strategies for Business Growth

Now you understand the power of SEO Services for business, let’s dive into some of the major key strategies for putting that into action. Through these SEO techniques how can they take advantage in their business and get success:

1. Keyword Research

Identify keywords along with phrases your identified audience is searching for and optimize your website content based on that audience.

Take for Instance this Keyword Research from Keyword Planner, what exactly this data says. Let’s look into the keyword “shirts” and what it exactly tells you.

The Keyword Volume of “shirts” is 165K, i.e. That means this Keyword is searched in India around 246k times on search engines
The keyword difficulty is high which means, this keyword is difficult to rank. As the keyword difficulty increases, should you stop trying to rank them? No, change the strategy and optimize it better through content.
If you can’t rank on that exact keyword, maybe try to rank on a different keyword like “pink shirts for women”etc.

Learn More about: What are LSI keywords?

2. Content Creation and Optimization

Create engaging, informative, and high-quality content that directly resonates with your audience and that’s perfectly optimized for search engines too. Content can be anything that your audience listens, reads, watches to, that includes:

Webpage Content
Blogs
Podcasts
Newsletters
Social media Posts

3. Link Building

Earn backlinks ( from other websites that point back to your website) from websites with high authority to boost the credibility and ranking of your website.

Historically, people started using some techniques of Link Building, that’s banned by Google and other search engines. It was called under the category of “Black-Hat SEO”. In Black Hat SEO where companies would get not even hundreds but thousands of websites that were bought by vendors just for that use of backlinking. Now this technique is a direct violation of Google or Bing Terms, and will be marked as link spamming. Don’t try it, it will make you land in hefty penalties.
How can you get good backlinks? You have to create such high quality and excellent content that people will organically do backlinking for you.
This is not easy but start building the foundation of backlink and it will be fruitful one day.

Also Read: Top Off-Page SEO techniques to use in 2024

4. Technical SEO

Ensure other areas like making your website mobile-friendly, clean structure, and loads fast for enhancement of user experience and search engine crawlers as well. Optimizing these technical aspects of a website is important for ranking them organically. Some of the technical SEO factors are:

Site Structure
Website Speed
Mobile Optimization
Proper Markup Implementation
Using Alt Tags
Effective URL structure
Meta Data
Overall Semantic- HTML Code

5. Local SEO

If you run a simple clothes store for women and serve local customers and clientele, then optimize your website based on local searches to attract customers in that area. Through local SEO you can directly attract customers through it.

This is the example of SEO where you searched for “cloths store in Cannaught place Delhi” and with the local sellers and map locating it, this is Local SEO.

Also Read: How to Choose the Best Digital Marketing Agency in India for Your Business

Conclusion

By executing these tactics for SEO for business, you can open up unlimited possibilities for search engines and help your business reach a new level of success. Do remember, SEO takes time and it’s a long-term process, just like building a tough and sustainable home.

While you may not be able to see the results of your SEO overnight, consistent optimization and the use of high-quality content will help you reach the top ladder of SEO with only organic means. This means that a steady flow of quality leads, better brand awareness, as well as long-term growth for the business, will put you farther ahead of the competition.

So, are you prepared to reach the top level of search results for fueling the business success?

At AP Web World, we are superbly passionate about helping businesses thrive in the online world. Our SEO professionals and experts will craft a custom strategy through their extensive experience and a data-driven model will elevate your website(s) in search engine results and attract higher-quality leads.

We will work with you closely to develop a custom and personalized strategy that’s tailored to your niche and directly targets the audience you want. From in-depth keyword strategies, together with content creation, along with technical SEO audits plus backlink building as well.

We will look after each aspect to ensure that your website ranks higher on SERP or Search Engine Result Pages. Never settle for mediocre results. Let AP Web World be the ultimate partner to help you with your website success through SEO.

Contact us today for any free consultations on SEO services in India and how we can assist you by helping your business reach new levels of success.

Pranav Jha

Pranav Jha is the Founder and Director of AP Web World, a Google Partner Agency. With over 13 years of experience in digital marketing, he specializes in SEO, Google Ads, and result-focused strategies. On the AP Web World blog, Pranav shares easy-to-follow insights on SEO, AI tools, and the latest trends, helping businesses and marketers grow in today’s fast-changing digital world.

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