Introduction
Search Engine Optimization (SEO) is the collection of methods, techniques, and implementation done on websites to make it rank higher organically on search engines. SEO has two main classifications with on-page and off-page. All the customizations we do on the website with landing pages, server speed, tags, highlighting text, and content come under the on-page. And all the practices we follow on 3rd party websites are termed as Off-page.
How to define Off-page techniques?
All promotional activities for websites performed on secondary websites other than the advertising platform are known as off-page techniques. There are several ways for off-page techniques to work in SEO.
In the form of,
texts with content as blogs, articles, guest posts, press release, etc
Images
Infographics
Powerpoint presentations (PPT)
PDF (Portable Document Format)
Every platform has specific rules for posting on their platform. Marketers have to use these rules and regulations for these sites to get their information published.
Importance of Off-page SEO techniques
Let’s take an example of two businesses offering the same services and have different names. Then the criteria for their search engine ranking will depend on several factors. Still, both have invested heavily in building websites. And the content on websites has similar value. Here SEO off-page factors will define the ranking of the sites and their landing pages for relevant keywords.
Top SEO studies have shown that 50% Search Engine Results Page (SERP) ranking factors depend on off-page SEO techniques.
After site content and on-page, Off-page techniques are the 3rd primary reason for search:
- Keywords ranking
- Enhance Link Building with high PA DA sites for long term SEO benefits
- Get free traffic from these sites for specific audiences
- Improved reach and better impressions from Search Engines
- Promote sites and content on major platforms
- Get more business-specific leads from this SEO off-page Sites
- Overall helps in online promotion and brand development
Here are the top 16 techniques to help you gain better off-page results for SEO in 2024.
- Content Curation
- Influencer marketing
- Guest Posts
- Social Media Engagement
- Social Bookmarking Sites
- Forum Submission
- Blog Directory Submission
- Article Submission
- Question and Answer
- Video Submission
- Image Submission
- Infographic Submission
- Document Sharing
- Press Release
- Web2.0 Submission
- Google My Business
1. Content Curation
Content plays a huge role in SEO activities. Unique and fresher content always ranks higher in Search engine ranking. With SEO blogs, articles, press releases, and even short bookmarking content should be unique on each site. Links created in these blogs and posted on other sites helps the process of SEO. Adding more value to the content will bring more traffic and improve the search engine ranking for related keywords.
Curating shareable content will fetch more reads, clicks, and generate more engagement from users. Marketers must invest time in topics, sub-headings, and content that will bring more users to specific platforms.
2. Influencer marketing
Another technique that has gained a tremendous reach in the last few years is the influencer market. In this method, businesses connect with top celebrities, media personalities, and individuals with high followers, social reach, and likes. This way businesses, get part of a specific audience and leverage the benefits to get more visibility, clicks, and sale for their products. The influencer market is just like endorsing and advertising other products on its online social media profile. And with millions of users connected online, influencer marketing is the way forward.
| S.No | Social Networking Sites | Domain Authority | Page Authority |
| 1. | https://www.facebook.com/ | 96 | 100 |
| 2. | https://www.twitter.com/ | 94 | 100 |
| 3. | https://www.instagram.com/ | 93 | 100 |
3. Guest Posts
In the last few years, Guest posting has become the numero uno choice for professionals. Here websites share their content on top platforms with high PA and DA to get top priority backlink for their platform. Guest posts link-building, are currently the best way to build a better impression for search engines. Guest posts help and assist the SEO process to get keywords ranking on the top of the SERP ranking.
Especially in Digital PR, companies can share their blog on hundreds of blogs to publicize their services and benefits to get attention from every corner of the world.
4. Social Media Engagement
Social Media has become one of the best traffic and revenue generation platforms. Especially the top platforms such as Facebook, Twitter, Instagram, LinkedIn, etc. There are millions of users online and specific niche that you can target with ease. Regular and engaging posting gives you more traffic that will convert and helps you increase the overall sale for businesses. These networks have ads platform that offers comprehensive configuration that allows marketers to target audience more precisely. Especially for new sites, these sites have higher page and domain authority to give powerful backlinks from the beginning. Moreover, you connect with the targetted
audience and help you gain enhanced reach.
| S.No. | Social Networking Sites | Domain Authority | Page Authority |
| 1. | https://www.facebook.com/ | 96 | 100 |
| 2. | https://www.twitter.com/ | 94 | 100 |
| 3. | https://www.instagram.com/ | 93 | 100 |
| 4. | https://www.linkedin.com/ | 98 | 97 |
| 5. | https://www.pinterest.com/ | 94 | 96 |
5. Social Bookmarking Sites
Social Bookmarking is one of the leading SEO off-page techniques since its emergence. You just need to build individual accounts on these sites and save your promoted links as a backlink. This a backlink can enhance the search presence of your websites and also gain substantial traffic for the platform. Each of these sites follows specific rules and regulations that marketers must use to get long term effective backlinking.
Social Networking Sites are:
1 https://www.scoop.it/
2 https://reddit.com/
3 https://www.diigo.com/
4 https://digg.com/
5 https://slashdot.org/
6. Forum Submission
Forum submissions have also gained a lot of good responses in the eyes of the search engines. Especially, with discussions, threads, real people answering your queries with comprehensive solutions to drive effective backlinking for platforms. You must put the right questions in the forum to get specific answers from worldwide user assistance.
Some of the Forum Submission Sites are:
1 https://www.flickr.com/help/forum/en-us/
2 https://www.addthis.com/forum
3 https://bbpress.org/forums/
4 https://www.chronicle.com/forums
7. Blog Directory Submission
Directory submission to a particular niche platform can give you an added advantage for the platform. Not only you gain an authentic and reliable link, but you also get to check similar business mindsets, their strategies, marketing implementation and stay together as a community to get better results in the search engine ranking.
Some Blog Directory Submission Sites:
1 https://www.sitepromotiondirectory.com/
2 https://directory.entireweb.com/
3 http://www.a1webdirectory.org/
8. Article Submission
Writing engaging and creative articles can bring more attention to your platform. You can write top-niche content and get them published. Most of these article submission sites have manual editors who accept content after checking manually. So bring your best efforts in curating content with information and no plagiarism. Original and fresher content gets more value from the search engine to get a more authoritative link.
Some Article Submission Sites:
1 http://hubpages.com/
2 http://ezinearticles.com
3 sooperarticles.com/
4 http://www.brighthub.com/
9. Question and Answer
Questions and Answer platforms have also become popularly with the latest generations enjoying sites like Quora, Yahoo Answers, etc. As more and more people get engaged, businesses can share their information about products and services to connect with their specific users. These Questions and Answers have a very high likely chance of getting rank in websites and offer a trending way for link building as well.
Some Question and Answer Sites are:
1 https://www.quora.com/
2 https://answers.yahoo.com/
3 http://www.ehow.com/
4 http://www.blurtit.com/
5 http://answerbag.com/
10. Video Submission
Videos have become the latest trend for the young generation. With high speed and ease of multimedia devices, more than 1 billion views are regularly on top video platforms such as Youtube. Users with a valid profile can submit to these platforms and gain thousands to million views in a day. Especially if the trending videos gain more attention and clicks for your platform. So make sure to built artful videos and presentations to offer spectacular videos to their audience.
Some Video Submission Sites are:
1 https://www.youtube.com/
2 https://vimeo.com/
3 https://www.dailymotion.com/in
4 https://vine.co/
5 https://www.metacafe.com/
11. Image Submission
Images are an impactful way to connect with users. You can also get a link to the original content conveying the message and meaning for the site. Modern sites accept the images-only submission as well and provide comprehensive information on images to attract users on their platform. Marketers can simply make a profile on these sites and share top quality images with hashtags, short links, and descriptions for long term SEO backlinking.
Some Image Submission Sites are:
1 https://pinterest.com/
2 https://instagram.com/
3 https://imgur.com/
4 https://www.flickr.com/
5 https://www.mediafire.com/
12. Infographic Submission
Infographics have become quite popular in a short time. And businesses prepare long presentable and creative images to tell the user stories on one long image. Especially search engines have accustomed to giving short, precise, and crisp information rather than unnecessary boring lengthy content information. These infographic sites offer a way to get graphic backlinks and give users a way to connect with your services and products.
Some Infographic Sites are:
1 http://visual.ly/
2 http://www.infographicsarchive.com/
3 https://pinterest.com
4 http://submitinfographics.com/
5 http://www.reddit.com/r/Infographics
13. Document Sharing
PPT, PDF, Doc files, etc., are a common way to build link buildings. And in 2024, this trend will expect to continue. Curating content within these presentable files adds more value to the brand and services. You can get viewers to gain information directly from the PDF documents. Several top platforms accept documents in multiple formats. And can procure a high-quality link for SEO promotion.
Some Document Sharing Sites are:
1 https://www.slideshare.net/
2 http://en.calameo.com/
3 https://www.box.com/
4 https://www.scribd.com/
5 http://issuu.com/
14. Press Release
Announcing new products or services to the media, online sites, and newspapers also attract a lot of traffic. Especially for top brands, that adds new values, features, or to their products; press release helps them gain attention from worldwide media. The more sites the content gets published better digital PR the site will get. New product information, services guidance, and press release also have the opportunity to get user attention from Google Discover and Google News.
Some Press Release Sites are:
1 https://www.prnewswire.com/
2 https://www.prlog.org/
3 https://www.openpr.com/
4 https://www.issuewire.com/
15. Web 2.0 Submission
With the advent of web2.0 submission today sites, are more advanced and allow them to post and share multimedia documents, videos, images, PDF, etc., to reach a wider audience. Businesses just don’t want that plain links. Each connection should represent the brand and the value it brings for the organization.
Some Social Networking Sites are:
1 Flickr (Image Sharing)
2 Youtube (Video Sharing)
3 academia.edu (Research and academic)
4 issuu.com (documents)
5 goodreads.com (Books)
16. Google My Business
Google My Business (GMB) also offers businesses to create a direct way to connect with
customers. Business owners can create a simple profile, share reviews, locations, and more information to give customers trust and reliability to grow stronger. Especially for local sites offering services for businesses, GMB profiles can get you in topmost ranking within a short duration and gain an essential local audience for your service. And with Google Ads integration, you can get more insights and analysis to target more specific audiences for businesses.
Conclusion:
With organic search still generating the highest number of clicks from Search engines, the value of off-page techniques will remain adamant in the market. Newer and better methods of marketing will evolve. Even chatbots, speech recognition, machine learning, and AI techniques are helping search engines to draw user attention precisely.
Sites and keywords today, rank based on page authority(PA) and domain authority(DA). And these off-page techniques can help you get maximum PA and DA within a shorter time. This link building process is the main factor for websites to get listed on top of the Search Engine Result Pages (SERP). You can try these techniques to enhance your online promotions. And in 2024, this list of off-page techniques will rule the SEO world. In a competitive market, SEO can give you that extra edge and potential for your online presence. Getting a reputable marketing team and professionals can give you better results for long term SEO results.