How many times has it happened that you planned to travel but you can’t? Many times we plan on visiting or spending our holidays with our loved ones but can’t decide where to go? Spring or summer is best to pay a visit to the beach and enjoy the water! Or why not visit a hill station in winter!
I can understand it will hold out there but there is no fun watching melting snow in summers. Actually, what I mean is that there is no perfect time to visit or travel, the whole year is perfect, all seasons are perfect! Except for the rain, no one wants to carry an umbrella and move around. So, it has nothing to do with seasons, all it has to do with you and the destination. Two things you need to travel about is to decide that you want to travel and another thing to decide is the right place.
To help you decide which is a perfect destination for your holiday or vacation, travel websites are always there. Travel websites are online agencies that provide you with various destinations to visit, places you can visit in a country or state, total details, traveling process, and everything related to it. It is preferred by many places as they provide sufficient and sophisticated information you require. We will be providing you with top SEO tips for travel websites.
Search Engine Optimization, often referred to as SEO is a service that helps your brand reach the top of the search engine results page that is SERP. SEO services have a very beneficial use for any brand or company as it helps in the growth of the brand, company, or website. Reaching the top page or the first ranking in search engines like Google or Bingo is not an easy task. There are two methods by which one can reach there: one by per pay click (PPC) or by SEO method. SEO services are mainly considered for reaching the top rank. There is a wide range of benefits you can attain from SEO services. These benefits are:
Leads
Lead is very important for any kind of business. This helps in building up the business and progressive growth of it. The main aim of SEO service is to make the brand or company reach higher in the search engine results page.
Top Ranking
Top ranking is similar to leads. With so many competitors around, getting a top rank is not an easy task. Hence SEO Services make sure that your brand is getting the lead and coming up on the top page of search engines.
Building Trust
People usually click the sites that appear on the first page of search engines like Google or bingo. This ensures that the website appearing on the top page is somewhat more reliable and trustworthy than the others. Hence it helps to gain the trust of the customers of your brand or company.
Grow Business
More lead means more growth. The better ranking you have than others, the more you profit! It is likely for clients to click on the website of yours and this will lead to more traffic, automatically indicating the growth of the company.
Give long-Term Profit
SEO Services provides long-term profit as it builds up the growth of the company on a steady mode and also brings with it the trust of the potential clients. Moreover, a long-term profit and stability are much more beneficial than a short-term profit.
Cost-Effective
Among other digital marketing services, SEO service is very cost-effective. The travel websites that don’t use SEO Services can still gather a lot of traffic on the website and this happens due to the alternate method that is PPC but it is more expensive than SEO service and it is not organic as well.
Visibility
Visibility is another factor that is important in any business. SEO Services make your brand visible to potential users or clients and help you attract more customers and traffic to your website. Increased visibility is proportional to increased growth.
How Can Travel SEO Services Help Travel Website to Grow
Now when you know there are so many benefits of having Travel SEO Services it is relevant that you can understand why it is important for the travel website. After this covid had struck and during this time as well people were fearing to step out of the houses just, only because of the fear of getting infected and this has led the business of travel websites shut down. Hence, it has become important for travel websites and agencies to come back to the form. Getting visibility and rankings back after being slowed down for such a long time is not easy. With so many competitors trying to get your foot back on the top pages of the result page, it can be done with the help of SEO services. Here are the reasons why you should consider SEO for travel websites.
- People are likely to book from travel websites that appear on top of SERP.
- SEO helps in the branding of your websites.
- It even improvises the content making people at once consult your website.
- It gives you more leads.
- Helps in the growth of your business.
- It builds the trust of clients over your company or agency.
- Get you, potential genuine buyers.
- Create more traffic on your website.
- Provide a long term profit to your company.
Why Is A Travel Blog Necessary?
Travel is all about visuals and experiences, it is about the time you spend there. It is about the memories that are attached to a place. Usually, the potential clients who visit your website prefer to reach the experience of traveling and that helps them decide which place they want to visit. You can use content marketing and blogging to increase your ranking. Blogging is one of the travel website SEO tips. Here are some tips that will let you know how blogging can help you to grow your business. Let’s check out.
- Helps in keeping social media updated and fresh inviting more people.
- Helps build internal links.
- Helps provide information.
- It is a good way by which you can give your customers practical information.
- It attracts customers and makes them visit your site by posting videos, pictures, and other activities one can do.
- It helped the potential clients or users to feel the travel experience and convince them to visit it.
What Can You Add To The Blog Post?
Now, you know how important a blog is, you should also know what you can put in your blog. Here are some tips:
- Travelling tips
- Activities you can do while on vacation
- Places you can visit in an area
- Guides for families having kids or large groups of people
- About local guide
- About the food served
- accommodation facility
- Any specific event that takes place
- Worth visiting places
- Beaches you can visit
- The local guide of the place
- Cost-effective travelling
- Best food of a particular area
- Travelling experience of any of your client
- Things because of which area is famous for, and many more such topics.
Also Read =How Much Does SEO Cost [An Unbiased Answer]
How Can You Improve Your SEO Tips For Travel Websites?
Now that you know how important SEO is for the travel business, let’s check out some of the best SEO tips for travel websites with the help of which you can increase your business.
1.Making it Mobile-friendly
Smartphones have become a daily necessity of our life and no one travels with them. For Instance, I never leave my phone whenever I go out and most of the time I look for something through my mobile. Hence, you can understand how important it is for travel SEO to be friendly to all the devices. Here are some tips you can implement.
- Web design
- Ensure fast loading.
- Make the mobile view of the website easy to use.
- Put compressed images, so that the page loads faster.
- Easily readable text font and size.
2.Using Social Seo
The ever-increasing popularity of social media helps promote and attract potential buyers. It helps in increasing your ranking in various indirect ways. Here are you use social media:
- Use of social media platforms like Instagram, Pinterest
- Ads, and posts
- Blogs
3.Using Site Links
Site links are very beneficial and contribute a lot to attracting buyers and traffic. Having some backlinks to blogs or other websites help you to reach out to customers more easily. You should prefer using both the links:
- Use internal links
- Use external links
4.Using visual content
Visual content attracts more customers. Many clients visit the websites specifically because of visual content. Moreover, the urge to travel becomes stronger after seeing visuals. Now, what you should include in it, some of these are:
- Images
- Videos
5.Local SEO
People prefer local companies first. Hence, getting local SEO is a must. By local SEO it means that whenever someone searches for your location or anyone near your location searches about travel websites it helps your website to get to the top of the search engine result page.
6.Voice SEO
The use of voice search has increased in recent days, It is found that people are using voice search more frequently than before. Hence optimising your SEO according to the voice search helps you to get to the top page.
7.Spy On Competitors
In this era of competition, one should never underestimate the competitors. Hence knowing what the competitors are up to is very important for the growth of the business. Here are some tips by which you can keep a check on your competitors:
- Knowing their SEO techniques
- How they rank with the same keywords
- How they use social media for branding
8.An Evergreen Content
The better the content is, it is more likely for potential customers to read your page and get submerged into the sea of travelling. The content of the website must be:
- Informative
- Include pictures
- Interactive
- Unique
- Understandable content
- Have video clips
9.SEO For Destination Pages
Destination pages are also an important part of travel business websites. It must contain:
- Provide a dedicated page for each place
- Have unique titles, headings, content
- Add additional page for property information
10.SEO For Service Pages
The service pages in a website are very important, it serves the purpose of providing the potential customers more information about the services your brand provides and convincing them to convert. How you should optimize your service page. Here are some tips for SEO for travel agencies:
- Put proper images of your travel packages
- A detailed description of your travel services/packages
- Contact details of your travel agency.
- Google pin-point location of your destination
- Google listing for your travel business
- Customer reviews on your travel website.
11.SEO For The Homepage
The homepage is essential for any website but for the travel business, it holds a very special place. Hence, special attention must be paid to the home page optimization. Here are some SEO tips that can help optimize the homepage.
- Add offers or deals, if any
- Put images
- Write a bit about the business
- Add images of happy people on vacation
- An easy structure to help users look for other details
12.Making It User Friendly
Any website must be user-friendly. It affects the growth of the business to a greater extent. Any disorganized or complex design may confuse the clients. Here are some. tips on how you can work on it.
- Easy for the user to navigate
- Include breadcrumbs
- Keep simple language
- Easy structure
13.Improvising keywords
Keywords are a very important part of getting traffic on the website. Keywords also contribute to making the page appear on top of SERP.
- Use of correct keywords
- Use Travel SEO Keywords effectively and efficiently.
Also Read = How Long Does SEO Take?
Travel SEO mistakes you should not commit?
Though you are using SEO services, there are certain factors that you need to keep in your mind. There are some SEO mistakes that you should never commit for your travel business or any kind of business as it will never lead to any profitable result.
Using non-friendly SEO sites
Anyone who establishes a travel business wishes to get a lot of bookings, maybe your website has a lot of features but using a platform that is not SEO friendly will not provide it with any rankings. So, you should be considerate about it and choose a platform that is SEO-friendly.
Use duplicate content
The content which you provide on your website should be unique and original. Copying or publishing duplicate content will not only ruin your business image but also affect your business growth.
Not using social media
Maybe social media does not lead to a lot of bookings but having a good name on social media will significantly increase your ranking and traffic on the website as social media are the ones that have engaged many people.
Not connecting with customers
Connecting with customers is very important for any business. Not replying to the customers and ignoring their comments and complaints or messages will only lead your business to develop a bad image.
Conclusion
Now that you know everything about SEO, why it is important, how it helps in growing your travel business by generating leads, Bringing visibility, top rankings and many more. Further, SEO travel websites help in optimizing and improving your stand in the competition.
If you are looking for SEO services for your travel website/business, then Ap Web World can help you in getting desired results for your Travel Business. Our team of experts help you rank better in google and other search engines and provide you the best ranking on keywords that generate business for your Travel Business.